Bath in Fantasy is a “Story Bathing” concept store founded in the vibrant city of Hong Kong.

At Bath in Fantasy, we believe that bathing shall be more than just a daily routine.

We create engaging bathing products that allow kids to immerse themselves in stories

during their bath time.

With us, kids' small private bathing moments are designed to

transport them to a world of fantasy and have fun.

My daughter had been obsessed with bubble bath since she was 5.

She told me, “All princesses have bubble baths.”

In her eyes, every bubble bath was a chance to be a princess.

She also loved to take a long bath with her dolls. She washed her dolls' hair and cleaned their bodies with soap.

She said, “I am their mother. I help them bath.”

My daughter led me to discover the fun of bathing with imagination.

“Bath in Fantasy” was born to share this fun with everyone.

What do we produce?

We produce a delightful range of bath products designed to bring happiness to kids!

“Bath and Craft”- With us, kids can make their bath products, write their stories and create their unique story bathing experience by themselves. Let the kids take the lead.

“Bath Like Character” - We get inspired by popular stories and design bath products delivering kids a bathing experience like how their favourite characters bath. This definitely is an extraordinary way to dive into the world of story.

“Story Bathing”- We write stories and create our story bathing sets. In the sets, you will find our originally-written story books and bath products specially designed to match our stories. With our story bathing sets, kids read, have fun and bath at the same time.

Child-friendly products only

As parents ourselves, we know how much you care—because we feel the same. Our own children use these products every day, and their safety and happiness matter to us just as much as yours do. Your child’s well-being isn’t just a promise; it’s our heartfelt commitment.

We screened out the ingredients that considered to be child-unfriendly when we source or produce our bath products. No Parabens. No Formaldehyde. No Phthalates. No SLS/SLES. Say "No" to child-unfriendly ingredients is a never-ended process. We keep on updating our knowledge in avoiding chemicals of concern.

We believe that every child deserves more than just good physical health—they deserve a happy, healthy mind too. That’s why we create stories designed to spark joy, imagination, and confidence. Our content is carefully crafted to be truly child-friendly, because We’re devoted to filling childhood with laughter, wonder, and unforgettable moments.